Singapore Sings!

On a recent trip  flying on Singapore Airlines, I was fascinated by the meal tray presentation.  The hot entrée was served in a cute box with a hinged lid, reminiscent of a mini shoe box and decorated with informative and alluring printing.  It was easy to hold in one hand.  At first look, I thought the portion size was tiny, but after eating, the heated portion was delicious and filling. 

Singapore Airlines is “Designing for a Cause” and I believe they have succeeded in replacing a plastic tray with a paper package that is perceived as more sustainable to their demanding customer base.  Buyer beware, that the box has a thin coating of plastic (APET) so it can be dual ovenable and not leak.  I remind my audience that APET coated paper is NOT recyclable in the current USA recycling stream.  Note that Europe has a less stringent specification for APET coated paper and will consider it recyclable in the paper stream if the plastic is less than 5% of the total structure.