Marketing is my training and career. Packaging is my passion that has fueled countless “market research” visits to countries around the world, in pursuit of discovering new cutting-edge packaging solutions that will eventually be adapted in the US.
Europeans lead the world in both packaging and sustainable innovations and were the first to implement MAP over 35 years ago, which was the inspiration for founding CPT Go Green.
After many years of following their leads, visiting fascinating supermarkets and seeing new packaging ideas and breakthroughs, I am pleased to share these clever, attractive, and potential game changers in the ever revolving world of sustainable packaging.
Phuket, Thailand May 2025
St Pures supplies major supermarket chains with prepackaged fresh meat, poultry and deli cuts in pre-padded Folded Paper Board trays, similar to Go Paper. It was so exciting to see refrigerators filled to the hilt with a beautiful label that touts 80% less plastics (they are using a coated fiber board). The proteins looked fresh, inviting and the package keeps its integrity! Could this be the wave of the future? Did the Thais beat us?
-Linda Bracha
Co-Founder & President
CPT, Coestruded Plastic Technologies, Inc.
